Introduction

E-commerce brands today are expected to deliver more than just products. Customers want value, personalization, and a reason to choose one store over another. For many Shopify merchants, the challenge lies in increasing conversions without relying on constant price reductions.

Nutrimart, a nutrition and wellness brand on Shopify, faced this challenge as competition intensified and customer expectations evolved. By introducing Teks Labs Free Gift into their storefront, the brand reimagined how promotions could enhance the customer experience while driving measurable revenue.

This case study breaks down how Nutrimart used gifting as a strategic growth lever and why the approach worked.

Brand Background

Nutrimart specializes in health-focused products designed for everyday use. With a growing online presence, the brand attracts a mix of first-time visitors and returning customers looking for trusted wellness solutions.

As traffic increased, Nutrimart recognized that higher engagement alone was not enough. The brand needed a way to convert interest into completed purchases while encouraging customers to explore more products per order.

Nutrimart’s Online Store

The Business Challenge

Before implementing a gifting strategy, Nutrimart encountered several limitations in their existing promotional approach.

Promotion Fatigue From Discounts

Discount-based campaigns delivered short bursts of sales but gradually lost effectiveness. Repeated price reductions also raised concerns about long-term brand perception.

Discounted products displayed on the Nutrimar storefront as part of existing promotional efforts.

Encouraging Attention to Selected Products
At the time, Nutrimar was looking for ways to give more visibility to specific products already included in their offers. While these products aligned well with the brand’s catalog, they were not always the primary items customers focused on during their shopping journey.

By introducing an additional incentive through gifting, the brand aimed to gently guide customers toward engaging more with these selected products and increasing their overall basket value.

Configuring selected products in Teks Labs Free Gift to increase visibility through gifting.

Expanding Promotional Options Without Disrupting Existing Setup

Before implementing a gifting strategy, Nutrimar was already running promotions that aligned with their pricing and catalog strategy. Rather than changing what was already working, the brand wanted a way to expand promotional options on top of their existing setup.

The objective was to introduce an additional incentive layer that could work alongside current offers, without requiring changes to product pricing, collections, or storefront design.

This need for flexibility made free gifting an attractive option, as it allowed the brand to add value to orders while keeping the rest of the store unchanged.

Rethinking Promotions With Gifting

Instead of pushing another discount campaign, Nutrimart shifted focus toward value-driven incentives by adopting Teks Labs’ Free Gift.

The goal was simple. Reward customers for purchasing, not for waiting for a lower price.

Tek Labs’ Free Gift Offer

Implementing Teks Labs Free Gift

Smart Popup Triggers

Rather than displaying popups immediately, Nutrimart configured Teks Labs Free Gift to activate based on shopper behavior. This allowed the gift offer to automatically appear when customers were already engaged, making it feel relevant and timely.

Tek Labs’ Free Gift offers applied to Nutrimart’s products.

Automatic Gift Addition

Once customers met the purchase conditions, the free gift was automatically added to their cart. This removed any friction or confusion and kept the checkout experience smooth.

Nutrimart’s free gift option.

Clear and Transparent Messaging

Each offer clearly explained what the customer would receive and how to qualify. This clarity helped reduce hesitation and increased trust in the offer.

A message saying how to qualify for the gift!

Keeping Promotions Dynamic and Engaging

One of Nutrimart’s key priorities was avoiding static promotions that customers quickly learned to ignore.

Instead of running one long-term offer, the brand used Teks Labs Free Gift to introduce new gifting campaigns throughout the month. Each campaign highlighted different products or thresholds, giving customers a reason to return and check what was new.

By regularly refreshing offers, Nutrimart maintained excitement without overwhelming shoppers.

Measurable Results

The impact of gifting was quickly reflected in performance data.

On December 28th, 2025, Nutrimart recorded:

Total sales value of 2,906,998
Total revenue influenced by gifting of 831,250 US Dollars

These results highlighted the effectiveness of gifting as a conversion tool rather than a simple promotional add-on.

Nutrimart’s sales and revenues.

Nutrimart’s sales skyrocketed after a year of using Tek Labs’ Free Gifts.

Why the Strategy Delivered Results

Nutrimart’s success with Teks Labs Free Gift came down to a few core principles.

Value felt earned, not forced
Incentives appeared at the right moment
Customers understood the offer instantly
The experience remained frictionless from start to finish

Together, these elements created a promotion that supported both customer satisfaction and revenue growth.

Key Learnings for E-commerce Brands

Gifting can replace discounts without hurting performance
Dynamic campaigns encourage repeat visits
Targeted incentives outperform blanket promotions
Customer experience matters as much as the offer itself

Final Thoughts

Nutrimart’s journey shows that growth does not always require deeper discounts or aggressive tactics. With Teks Labs Free Gift, the brand transformed gifting into a strategic tool that improved engagement, increased order value, and generated meaningful revenue.

For Shopify brands looking to scale sustainably, gifting offers a powerful alternative to traditional discount-driven promotions.

Find out more about Tek Labs’ Free Gift here!