Arts, crafts & books · United Kingdom
Pretty In Paper By B
UK iris folding craft kits, card making kits and pattern templates
- Country
- United Kingdom
- Industry
- Craft kits
- Tek Labs app
- Free Gifts BOGO & Upsell
- Founded
- May 2020
- Location
- United Kingdom (Yorkshire)
- Currency
- Pound sterling (GBP)
- Outside the UK
- Shoppers are directed to the brand's Etsy store
- Checked
- October 2026
The store
About Pretty In Paper By B
- Iris folding card making kits for beginners to advanced makers
- Printed aperture card packs
- Paper packs and embellishments
- PDF and SVG iris folding pattern templates
- Seasonal kits such as Christmas and pumpkin themes
Pretty In Paper By B is a UK paper crafts business built around iris folding, a technique where strips of paper are folded in a pattern behind an aperture to make a spiral design. The About page says it was founded in May 2020 by Bethan Lucy Aspland, a Yorkshire crafter, after she began sharing her work on social media and people asked how to try it themselves.
It is a family business. Bethan's brother Callum works behind the scenes, and the brand has grown a following it calls the Pretty Paper Community, with a blog, video tutorials and accounts on Instagram, TikTok, Facebook, Pinterest and YouTube. The site presents paper crafting as a mindful, calming activity, and describes itself as the home of iris folding.
The shop is organized by skill level and occasion: beginner, intermediate and advanced kits, kits for children, alphabet letter kits, Christmas kits and gift bundles. Alongside the kits are paper packs, embellishments, printed aperture card packs, tools and punches, and downloadable PDF and SVG pattern templates. A notice at the top asks shoppers outside the UK to use the brand's Etsy store.
Tek Labs on the store
Free gift events
The Free Gifts app script loads on the Pretty In Paper By B homepage and product pages (checked October 2026). No gift widget was visible in our capture, so no specific offer is described here. In its App Store review, the store says it planned to launch three different free gifts over three days as part of a birthday celebration event. Offers change over time.
In their words · ★★★★★ · Shopify App Store
“Mia has helped me come up with a plan for launching three different free gifts over three days in a birthday celebration event that we are planning. Fingers crossed - I'm hopeful this app will deliver what we have planned. Thanks Mia - you were very helpful!”
Craft kit shops have an easy fit for timed gift events. A small add-on such as a paper pack or embellishment sheet can be offered for a few days around a birthday, a season or a new release, then swapped for something else.
In general, stores like this use the Free Gifts BOGO & Upsell app to schedule a gift against a qualifying order, change the gift without rebuilding the setup, and show the offer on the product page. The review linked on this page describes exactly that kind of planned sequence of gifts.
Because kits are made up of many small components, a gift can be a single extra sheet or sticker set that costs little but feels generous. Time-limited gifts also fit a brand that runs events and shares on social media, since each new gift gives the community something to talk about. This is how such stores typically use the app, not a description of this store's settings. The merchant sets start and end times, so a multi-day sequence can be prepared in advance.
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- Homepage: https://prettyinpaperbyb.com/
- About page: https://prettyinpaperbyb.com/pages/about-us
- Product page: https://prettyinpaperbyb.com/products/butterfly-creations-card-making-kit-iris-folding-craft-gift
- Shopify App Store review: https://apps.shopify.com/salepify
Everything on this page comes from Pretty In Paper By B's public pages and its own App Store review, checked in October 2026. Offers change, so what you see live may differ.
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Free until your gift offers bring in orders. Built for Shopify. Rated 5.0 from 550+ reviews.