One-for-one promotion
Offer a second item free when someone buys the first, for a seasonal sale.
Buy X Get Y and BOGO
Buy X, get Y: run BOGO offers that are easy to follow
Offer a free or discounted item when customers buy the products you select. Use the Buy One Get One or Buy X Get Y templates and show the deal in a popup.
- Popup
- Product page
- Cart page
What it is
Buy X Get Y and BOGO, explained
Buy X Get Y gives a free or discounted item when a customer buys selected products. BOGO is the same idea at one-for-one. In Free Gifts BOGO & Upsell these sit alongside free gift offers and use the same condition and reward settings.
Use it to pair a hero product with an add-on, to bring shoppers back to an item they have not tried, or to run a clear one-for-one promotion during a sale.
For the shopper
How it works on your store
- Step 01
Shopper adds the qualifying product
They add the product or quantity you set as the Buy X part of the offer.
- Step 02
The deal appears
A BOGO popup shows the offered item with an add to cart button and a way to decline.
- Step 03
Shopper takes the offer
The gift product is added to the cart, either automatically or after the shopper selects it.
- Step 04
The price reflects the deal
The Y item shows free, or at the percentage or fixed discount you set.
For you
Set it up in Free Gifts BOGO & Upsell
Options you control
- Templates for Buy One Get One and Buy X Get Y (shown on the demo store)
- Condition by cart quantity or cart value with minimum and maximum
- Apply to specific products, collections, variants, tags, or all products
- Reward as free, percentage off, or fixed amount off
- Automatic add or customer-selected reward
- Limit how many times the offer applies per order or in total
- BOGO popup with add to cart, decline, and do-not-show-again controls
- Start and optional end date
01. Create a Free Gift rule
Start from the Free Gift rule, name it, and set the status to active.
02. Set the Buy X condition
Use cart quantity (the guide's example is buy 1 book, get 1 free bookmark) and apply it to specific products, collections, variants, or tags.
03. Choose the Y reward
Select the gift products, choose automatic or customer-selected gifts, and set the discount to free, a percentage, or a fixed amount.
04. Style the BOGO popup
Adjust the popup colors, fonts, buttons, and custom CSS, and preview it on desktop and mobile.
Use cases
Where it pays off
Pair a hero product with an add-on
Give a small accessory when the main product is in the cart.
Introduce a new product
Offer a new item at a discount when customers buy a related staple.
FAQ
Frequently asked questions
What is the difference between BOGO and Buy X Get Y?
BOGO is one item bought, one item received. Buy X Get Y is the broader version where you set the quantities and products. The demo store lists Buy One Get One and Buy X Get Y as separate templates.
Is the second item always free?
No. You choose free, a percentage off, or a fixed amount off for the reward item.
Can the shopper decline the offer?
The BOGO popup includes a decline offer button and a do-not-show-again text, according to the styling guide.
Can I limit how often the offer repeats?
Yes. You can limit uses per order and in total. The guide suggests a per-order limit of 1 if you do not want the offer to repeat.
Related features
Pairs well with
Start gifting in a few minutes.
Free gifts, BOGO, bundles and progress bars. Every offer type, on a free plan to start.