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Beauty & personal care · India

House of Velar

Indian niche perfume house selling extrait de parfum and gift sets

Runs Free Gifts BOGO & Upsell
Visit houseofvelar.com ↗ Install Free Gifts BOGO & Upsell
House of Velar homepage, captured October 2026
houseofvelar.com · public homepage, October 2026
Country
India
Industry
Fragrance
Tek Labs app
Free Gifts BOGO & Upsell
Country
India
Currency
Indian rupee (Rs.)
Signature collection
Imperial, Legacy, Prestige, Sovereign
Checked
October 2026

The store

About House of Velar

  • Extrait de parfum in the Imperial, Legacy, Prestige and Sovereign signature collection
  • The Discovery Set: seven fragrances in 3ml vials, listed at Rs. 1,100
  • Curated Combos of full-size fragrances
  • Corporate gifting

House of Velar is a perfume house based in India. Its own pages describe the brand as a response to a gap in premium Indian perfumery: fragrances meant to look premium, perform well and stay within reach of more people than a traditional luxury house would. The storefront headline reads "Born Royal" and the collection is sold as long-lasting extrait de parfum, released as a limited first edition.

The core range is four signature fragrances named Imperial, Legacy, Prestige and Sovereign. The About page describes the styles they cover as rich woody accords, fresh aquatic notes, warm oriental blends and refined everyday scents. Packaging is part of the identity: a crown-inspired cap on an elegant fluted glass bottle.

Beyond single bottles, the navigation points to a few ways of buying that suit a fragrance brand. There is a Discovery Set of seven 3ml vials, a Corporate Gifting section, and a page of Curated Combos. The Discovery Set product page lists each vial with its notes, mood and suggested occasions, from power dressing and black tie to daytime wear and weddings, so a shopper can try the range before choosing a full-size bottle.

On the storefront

Free Discovery Set with any product

The offer on House of Velar is simple to state: buy any one product and claim the 7 x 3ml Discovery Set free (listed at Rs. 1,100). The Free Gifts app script and its gift widget markup load on the Discovery Set product page, checked October 2026. The gift is a sample set that doubles as a way to explore the rest of the range, which is why the offer suits a fragrance brand. Offers on a live storefront change over time, so treat this as a description of the setup rather than a current promotion.

House of Velar product page, captured October 2026

How they use it

Tek Labs at House of Velar

Free Gifts BOGO & Upsell →

A free gift with purchase fits fragrance well because the gift can be the sample. A shopper who buys one bottle leaves with seven more scents to try, and a discovery set is exactly the kind of product that helps someone choose their next full-size purchase.

In general, stores like this use the Free Gifts BOGO & Upsell app to attach a gift to a qualifying order, show the gift on the product page so shoppers see it before they commit, and add it to the cart automatically when the condition is met. The merchant sets the product that qualifies and the gift that is offered.

The practical value of a gift in a fragrance store is that it answers the hardest question a new buyer has, which is whether they will like the scent. Because the gift is a set of small vials rather than a discount, the store keeps its pricing intact and gives the customer a reason to explore more of the catalog after the first order. This is how such stores typically use the app, not a description of this store's settings. A merchant can also change which product qualifies, or swap the gift when a new collection launches, without touching the theme.

Ideas for a store like this

The fragrance playbook

Free gift with purchase Sample set as the free gift If you sell products people want to try before committing, offer a small sampler as the gift with any full-size order. It keeps the gift on brand, costs less than a discount, and seeds the next purchase. Keep the gift small and light so shipping cost stays low. See the feature → Milestone rewards progress bar Gift tier for higher baskets Add a second gift that unlocks at a higher cart value, such as a travel-size item or a gift box. Show the progress in the cart so shoppers can see how close they are. Pick a threshold that sits slightly above your typical order, so the gift is a stretch but a reachable one. See the feature → Buy X Get Y and BOGO Pair a full bottle with a mini Run a buy-one-get-one offer where a full-size bottle earns a mini of a different scent. It introduces a second product line without cutting the price of the first. Choose a mini from a line the customer has not tried, so the offer also works as an introduction. See the feature →

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Sources

Everything on this page comes from House of Velar's public pages and its own App Store review, checked in October 2026. Offers change, so what you see live may differ.

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