Guiya Minerals

Guiya Minerals is an Australian made and owned mineral makeup and skincare brand. Its About page says the brand draws on the landscapes and heritage of Australia, from the outback to coastal towns, and that it supports local communities and artisans.

The founder's story is specific. Bell Barca is described as a former medispa owner with a background in Dermal Science, who spent years helping clients understand their skin. Frustrated by the gap between professional skincare and traditional cosmetics, she set out to build makeup that cares for skin as well as covering it. The brand's timeline places the original question in 2021 and the launch of Guiya Minerals in 2023.

The catalog is organized by skincare, BB cream, the Mineral Muse Foundation, powders, cheeks, eyes, lips and accessories. Best sellers on the homepage include the Goddess of Eternal Youth Oil and the Aura Finishing Spray at 72.00 AUD each, the Z-cote Zinc BB Cream at 79.00 AUD in shades such as White Haven, Island Spice and Kakadu Clay, and Glazed Lip Gloss at 57.00 AUD in shades named for Australian places and flavors, like Outback Orchid and Burnt Spice.

The site also carries an ingredients glossary, an FAQ page and a store locator, which suggests an audience that reads labels and cares what is in a product.