Korealux

Korealux is an Italian skincare store inspired by K-beauty. Its homepage title promises skincare for a luminous, even and compact complexion, and the brand describes its approach as turning a routine into a ritual rather than a list of steps. The site is written in Italian and prices in euros.

The About page is written in the first person by the founder, Rossana, who describes a background as a biomedical laboratory technician with training in both science and law, and a long interest in fitness, yoga and nutrition. She says Korealux started from the belief that skincare should not be complicated, distant or built on unrealistic promises.

The catalog is organized in two ways. Shoppers can shop by step in a routine: cleansers and exfoliants, toner and essence, face masks, serums and boosters, eye contour, moisturizer, targeted treatments and SPF. They can also start from a goal, with entry points for an instant glow, simple anti-aging or dull skin, plus a free skin consultation and a set of named rituals such as the Peptide Anti-Age ritual and the Exosome Glow ritual.

Devices and accessories sit alongside the skincare. The product page used for our check is a rose quartz gua sha for the face, priced at 9,90 EUR. The store also offers a K-BOX line and a market selector covering Italy and many other countries, so the same catalog serves shoppers well beyond the home market.