Insplay

Insplay is an Estonian online toy store that calls itself a smart toy shop. Its Estonian-language store description lists developmental toys, robots, board games, puzzles, learning tools and LEGO sets for every age. The site prices in euros.

The catalog is deep and organized by skill and theme. There are sections for future skills, including robots and robot toys, building robots, programming and electronics, mini computers and controllers, and science kits. LEGO Education appears for science, computer science and AI, and robotics for both children and teens.

Beyond education, the store covers a broad set of play. It lists board games for adults and children, foreign-language board games, puzzles by theme and piece count, sandbox and beach toys, active and sports toys, dolls, heroes and characters, cars and vehicles, and model kits. Items include talking pens and books and laser cutting and engraving equipment.

The store runs a monthly price festival, described on the homepage as a selection of products at the best market price. It also tells shoppers that if they find a competitor with a lower price, they can write to the store, which will try to lower its price where possible. The product page we checked is the LEGO Marvel Advent Calendar 2026 at 35.90 EUR.