Kids & family · India
Kiddale
Indian kids brand for musical books, STEM kits and baby care
- Country
- India
- Industry
- Kids books, STEM kits and baby products
- Tek Labs app
- Free Gifts BOGO & Upsell
- Founders
- Prashant and Anshita Agrawal
- Markets
- India and the UAE, per the About page
- Currency
- Indian rupees (INR)
- Checked
- October 2026
The store
About Kiddale
- Interactive musical books
- DIY STEM kits
- Bath books and puzzle books
- Kids sunglasses with UV400 protection
- Baby care and baby safety items
- Savings bundles and eBooks
Kiddale is an Indian children's brand started by Prashant and Anshita Agrawal. According to its About page, while raising their own child they found that the Indian market lacked many of the innovative baby products they wanted, so they began importing products from global stores and later launched their own label. The name is meant to suggest a separate world for kids, like Male and Female.
The store says it is now developing musical books for kids as a digital detox alternative, and that it has had a presence in India and the UAE for five years and served more than two lakh customers. It adds that almost all its products carry four-star-plus ratings on marketplaces, and that a product that drops below four is phased out at an annual review.
The storefront is built for browsing by age and type. The navigation lists Kids Sunglasses, Baby Care, Musical Books, Non Musical Books, DIY STEM Kits, Rewards and a Bundles section, and the homepage category row adds Savings Bundles, Bath Books, Puzzle Books and UV400 Sunglasses. Prices are in rupees, for example an eBook listed at Rs. 299.00 with a sale price of Rs. 249.00.
The search description highlights cash on delivery, fast shipping and free returns, which are the reassurance points for first-time online buyers.
On the storefront
Gift offers on the homepage
The homepage banner reads Extra Free gifts on prepaid orders, and a hero image reads Big Sale on DIY STEM Kits, Get upto 20% OFF + Gifts. The store also advertises special prices on bulk purchases of 10 or more for return and corporate gifts. A Tek Labs custom script loads on the homepage and on product pages (checked October 2026). We cannot tell from the page which of these gift offers the app runs, so we describe only what the banners say. Offers change over time.
In their words · ★★★★★ · Shopify App Store
“"Outstanding support from the team - truly above and beyond! The issue was resolved quickly and professionally. The app is now running smoothly and works like a charm. Grateful for such a reliable experience!"”
Kiddale pairs discounts with gifts in its messaging, and prepaid orders get extra free gifts. That is a strong use of gift-with-purchase for a store that also sells cash on delivery: a free item is a clear reason to pay up front, which can reduce failed cash-on-delivery shipments.
The store's App Store review, edited in May 2025, praises the support team for resolving an issue quickly and professionally and says the app now runs smoothly. The custom script string suggests the app was adapted to the store's own theme, which is common for stores with heavily designed homepages.
A store with books, kits and bundles typically uses gifts to move customers up to a bundle, for example a free sticker pack or a small book with a STEM kit.
A store with many price levels and promotions should check that gift rules and its own discount banners do not conflict, so a shopper does not see two different offers for the same cart.
Ideas for a store like this
The kids books, stem kits and baby products playbook
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- Homepage: https://kiddale123.com/
- About page: https://kiddale123.com/pages/about-us
- Product page: https://kiddale123.com/products/ebook-i-built-that-29-real-machines-kids5-15-can-build-explore-understand-build-it-test-it-discover-the-science-behind-it-copy
Everything on this page comes from Kiddale's public pages and its own App Store review, checked in October 2026. Offers change, so what you see live may differ.
Tell us the gift offer you want to run.
Tiered gifts, gifts for VIP customers, a different gift each sale week: our team sets it up with you, and checks it on your theme before it goes live.
Free until your gift offers bring in orders. Built for Shopify. Rated 5.0 from 550+ reviews.