Fashion & accessories · Singapore
RSM Watch Strap
Singapore watch strap maker: canvas, silk, leather and military styles
- Country
- Singapore
- Industry
- Watch straps
- Tek Labs app
- Free Gifts BOGO & Upsell
- Location
- Singapore
- Currency
- Singapore dollar (SGD)
- Shipping
- Free in Southeast Asia; rest of the world free from USD $100
- US orders
- Duties and taxes included (Delivered Duty Paid)
- Checked
- October 2026
The store
About RSM Watch Strap
- Canvas, poly-cotton and silk watch straps
- Leather straps, including alligator circular grain calf leather
- Military and single pass straps
- Two-piece straps
- Watch accessories such as the Watch Tool Box T-190
RSM Watch Strap is a Singapore-based maker of watch straps for watch enthusiasts. Its About page frames the philosophy with a familiar line among collectors: a strap is the shoes of a watch, so comfort, durability and looks all matter. The brand says it began with an unhealthy passion for utilitarian straps paired with tool watches, and that it started making its own when it could not find well-made, affordable ones.
The first product was a herringbone twill strap inspired by World War II military uniforms. The page says it took a year and three factories to get there, with the 11th prototype finally matching the requirements. It describes choosing nylon, poly-cotton and silk with care and iterating on weave patterns, stitching and hardware.
The catalog today spans leather, military, fine canvas, single pass and two-piece straps, sorted by lug width from 16mm upward, plus silk straps and watch accessories. Recent additions include alligator circular grain calf leather straps and the Watch Tool Box T-190, a compact Toyo Steel toolbox with a two-tier foam interior for straps, pins, spring bars and tools. Shipping is positioned as a feature: free to Southeast Asia, free elsewhere above USD $100, and delivered duty paid to the United States.
Tek Labs on the store
Pair discounts and the Free Gifts embed
The Free Gifts app script loads on the RSM homepage, and the app's embed widget loads on the Watch Tool Box product pages (T-190 and T-320), checked October 2026. No gift widget was visible in our capture. Separately, the homepage shows pair promotions: Gear Up and Everyday Pair at 30% off the second strap, Canvas Pair at 25% off the second strap, and Mix & Match, buy any watch strap and get 25% off the leather strap of your choice. We cannot tell from the public page which of these run through Tek Labs, and offers change over time.
In their words · ★★★★★ · Shopify App Store
“The team behind the app is wonderful! Mia guide me to add a feature in the cart drawer of the website, it was great!”
Watch strap buyers often own several watches or like to swap, so second-item offers are a natural fit. The homepage promotions already follow this pattern: reward the second strap, or pair a strap with a leather one.
In general, stores like this use the Free Gifts BOGO & Upsell app to add a gift or a second-item reward to a cart, and to show it on product pages and in the cart drawer. The store's own review mentions Tek Labs support helping add a feature to the cart drawer.
A shop with a wide choice of widths, materials and colors benefits from offers that encourage a second item, since a strap is a low-cost purchase that customers often repeat. Free shipping thresholds, pair discounts and gifts can all work together when each has a clear rule and a clear place on the page. This is how such stores typically use the app, not a description of this store's settings. A review on this page also shows that the support team helps merchants adapt the app to their cart drawer.
Ideas for a store like this
The watch straps playbook
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- Homepage: https://www.rsmwatchstrap.com/
- About page: https://www.rsmwatchstrap.com/pages/about-us
- Product page: https://www.rsmwatchstrap.com/products/watch-tool-box-t-190
- Shopify App Store review: https://apps.shopify.com/salepify
Everything on this page comes from RSM Watch Strap's public pages and its own App Store review, checked in October 2026. Offers change, so what you see live may differ.
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