Fashion & accessories · India
Sitarah
Contemporary Indian ethnic wear with customization for women
- Country
- India
- Industry
- Indian ethnic wear
- Tek Labs app
- Free Gifts BOGO & Upsell
- Location
- India
- Payments
- Cash on delivery across India, secure SSL gateways
- Currency
- INR
- Checked
- October 2026
The store
About Sitarah
- Anarkalis
- Kurtas
- Shararas
- Co-ord sets
- Suit sets
- Custom-tailored pieces
Sitarah is an Indian women's clothing label. Its About page describes a brand that celebrates the modesty and grace of women while drawing inspiration from the timeless beauty of ancient attire. The page returns to the image of stars, saying every woman has her own radiant inner star.
The range is contemporary Indian ethnic wear. The store lists Anarkalis, kurtas, shararas and co-ord sets with intricate embroidery, and positions them for weddings and festive occasions at affordable prices. The page says each piece is designed to enhance natural grace and blend tradition with a modern sensibility, without giving up simplicity or sophistication.
Customization is a distinct part of the offer. The About page says customers can tailor Sitarah's garments to their own style and preferences, whether the piece is an Anarkali, a kurta, a sharara or a co-ord set, and the store notes cash on delivery across India and secure payments through SSL gateways.
The product page we checked is the Sita Yellow Suit Set, priced at 7,990.00 INR. Pieces at this price are considered purchases, often bought for a specific event, which shapes how a store like this thinks about incentives.
Tek Labs on the store
Free gift block on the product page
The Free Gifts app's free gift block is present on the Sita Yellow Suit Set product page, checked October 2026. No gift offer was visibly running when we looked, and offers change over time, so this page does not describe a specific gift or threshold.
In their words · ★★★★★ · Shopify App Store
“Amazing app with outstanding customer support! They responded quickly, were super helpful, and resolved my issue in no time. Highly recommend!”
For occasion wear, a shopper often buys one hero outfit and then thinks about accessories. A free gift app lets a store attach a dupatta, a pair of earrings or a small accessory to a larger order, which adds value without changing the price of the outfit.
Stores of this kind typically set a value threshold, so the gift appears when the cart passes a chosen amount, and show the gift on the product page so the shopper sees it while deciding. A buy X get Y rule can also pair a kurta with a matching accessory.
Festive seasons are when gift offers matter most. A store can switch a gift on for a sale window and off afterward without editing product pages. Sitarah's own settings are not visible to us.
Ideas for a store like this
The indian ethnic wear playbook
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- About page: https://sitarah.in/pages/about-us
- Product page: https://sitarah.in/products/sita-yellow-suit-set
- Shopify App Store review: https://apps.shopify.com/salepify/reviews?page=23
Everything on this page comes from Sitarah's public pages and its own App Store review, checked in October 2026. Offers change, so what you see live may differ.
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