Low-priced items, real shipping cost
A single bag of coffee or a jar of sauce carries the same shipping cost as a bigger order. Lifting the basket matters more here than in most categories.
Food & beverage playbook
Bigger baskets for coffee, tea and specialty food
Food and drink buyers reorder often and love variety. These offer recipes lift the basket with boxes, quantity breaks and a gift that makes shipping worth it.
The problem
What makes food & beverage different
Choice paralysis in a wide range
Many flavors and roasts make it hard to pick. Shoppers either buy one and leave, or leave without choosing.
Repeat purchases at one-bag volume
Loyal customers often reorder the same single item. Nothing in the cart encourages stocking up or trying something new.
Offer recipes
Plays that work for food & beverage
- Mix and match and build a box →
01. Build-a-box for gifting and variety
Let shoppers fill a box of their own picks from a curated range, with a reward on larger selections. It works for tea sets, snack boxes and tasting packs.
- Free gift with purchase →
02. Free gift threshold with a small extra
Offer a mug, a sampler or a small add-on when the cart passes a value a little above your usual order. Choose a gift your customers would use.
- Volume discounts →
03. Quantity breaks on staples
Add buy more, save more tiers on the products people reorder, for example two bags at one level and three at the next. Up to 6 tiers per rule.
- Milestone rewards progress bar →
04. Shipping, then discount, then gift
A milestone bar makes the order total climb in steps. Free shipping at the first tier, then a cart discount, then a gift.
- Post purchase upsell →
05. Add a second product after payment
Show a one-click offer right after checkout, such as a complementary item at a small discount. It adds to the order without interrupting checkout.
First 30 days
Your launch plan
- Week 1
Week 1: find your reorder item
Identify the product customers reorder most. Set up a quantity break on it, and choose the tiers based on how many a typical customer uses between orders.
- Week 2
Week 2: add a threshold gift
Set a free gift threshold slightly above your average order. Use a gift that is cheap to you and easy to ship with the order.
- Week 3-4
Weeks 3 and 4: add a box or a post-purchase offer
Once the first offers are stable, add a build-a-box for gifting or a post-purchase upsell, then compare average order value to the month before.
FAQ
Frequently asked questions
Can customers build their own box?
Yes. Mix & Match Bundles groups products into sets with selection rules, and its listing names build a box among the bundle types.
Can I add quantity breaks for a product people reorder?
Yes. A volume discount rule supports up to 6 quantity tiers with a percentage or fixed discount on each.
Does a post-purchase offer slow down checkout?
No. The offer appears after payment is complete, so it does not sit between the shopper and the checkout button.
Can I limit an offer to certain products?
Yes. Conditions can apply to specific products, collections, variants, tags, or all products.
Start gifting in a few minutes.
Free gifts, BOGO, bundles and progress bars. Every offer type, on a free plan to start.