One item per order
A shopper falls for a single dress or jacket and checks out. Showing what goes with it, at the right moment, is the difference between one piece and a full look.
Fashion & apparel playbook
Turn single items into complete outfits
Fashion carts grow when shoppers see how pieces fit together. These offer recipes help you sell the look, not just the item, and reward the extra piece.
1 fashion & apparel stores shown below run Tek Labs today
The problem
What makes fashion & apparel different
Size and variant friction
Bundles of apparel are awkward when every piece has its own size and color. If choosing variants is hard, shoppers skip the set.
Markdowns eat margin
End-of-season pieces tempt stores into broad sales. A targeted gift or bundle can move slow stock without discounting the whole catalog.
Offer recipes
Plays that work for fashion & apparel
- Mix and match and build a box →
01. Layered look with mix and match
Create sets such as outerwear and accessories, and let shoppers pick one from each to unlock a reward. This is the pattern shown on our Mix & Match Bundles demo store.
- Free gift with purchase →
02. Free accessory above a cart value
Offer a belt, scarf or tote as a free gift once the cart passes a value just above your typical order. Use slower stock as the gift.
- Buy X Get Y and BOGO →
03. Buy one, get a second at a discount
Run a Buy X Get Y offer where the second piece from a collection is discounted. Limit uses per order so it does not repeat.
- Product bundles →
04. Fixed outfit bundle with variant choice
Group a top and bottom in a product bundle with the interactive layout, so shoppers select a size for each piece before grabbing the deal.
- You may also like recommendations →
05. Complete the look in the cart
Use You May Also Like with Shopify recommendations to suggest a complementary piece, with a small percentage off when added through the widget.
Live examples
Fashion & apparel stores running Tek Labs
Screenshots from these merchants' public product pages, October 2026.
First 30 days
Your launch plan
- Week 1
Week 1: choose the pairings
List your five best-selling pieces and what customers most often buy next to them. Turn two of those pairings into sets or a bundle.
- Week 2
Week 2: launch one reward
Pick either a free accessory threshold or a mix and match set. Preview both on mobile, where most fashion browsing happens, before going live.
- Week 3-4
Weeks 3 and 4: review and tune
Check which sets are being completed and which pieces are used as gifts. Swap the gift product or adjust the threshold, then add a second offer.
Further reading
Guides for fashion & apparel stores
FAQ
Frequently asked questions
Can customers choose sizes inside a bundle?
Yes. The interactive layout of a product bundle lets shoppers select the variant for each product before they grab the deal.
How do I sell an outfit made of different categories?
With Mix & Match Bundles you group products into sets, such as outerwear and accessories, and shoppers choose items from each set.
Can I use old stock as the free gift?
Yes. You choose the gift products, so slower or overstocked items can be used as the reward instead of a standalone markdown.
Can the second item be discounted instead of free?
Yes. The reward in a Buy X Get Y offer can be free, a percentage off, or a fixed amount off.
Start gifting in a few minutes.
Free gifts, BOGO, bundles and progress bars. Every offer type, on a free plan to start.