Gifting needs a set, not a product
Shoppers buying for someone else want something that looks complete. A single candle feels thin, while a set feels like a gift.
Home & gifts playbook
Sell gift sets and home collections that fill the cart
Candles, fragrance, decor and gifts are bought in sets and for other people. These offer recipes help you sell collections and give shoppers a reason to add one more.
The problem
What makes home & gifts different
Seasonal spikes, quiet months between
Sales cluster around holidays. Offers have to be ready before the peak and easy to switch on and off by date.
Wide catalogs of small items
Scents, sizes and decor pieces overlap, so shoppers hesitate over which one to add. A guided choice moves them forward.
Offer recipes
Plays that work for home & gifts
- Mix and match and build a box →
01. Build your own gift set
Let shoppers choose items from product sets, for example one candle, one diffuser and one add-on, with a reward as the set fills.
- Free gift with purchase →
02. Free mini above a cart value
Offer a mini candle, sample scent or small decor piece as a free gift once the cart passes your threshold. Customers can pick from a short list.
- Product bundles →
03. Collection bundle on every product page
Group the pieces of a collection in a product bundle with a set discount, and show the block on each piece so every page leads to the set.
- Buy X Get Y and BOGO →
04. Seasonal buy one, get one
Run a Buy One Get One offer with start and end dates for a holiday or sale, and limit it to one use per order.
- Gift discount code popup →
05. A discount code for the quiet months
Use the gift discount code popup with a sticky button to keep a campaign code visible without a banner on every page.
First 30 days
Your launch plan
- Week 1
Week 1: define two or three sets
Pick collections that already sell together, such as a scent family. Decide which pieces are required in each set and what the reward is.
- Week 2
Week 2: add a gift threshold and set dates
Set a free gift threshold above your average order. If a holiday is coming, give the offer start and end dates so it switches off by itself.
- Week 3-4
Weeks 3 and 4: preview, launch and compare
Preview the offers on mobile, launch, and compare average order value with the same weeks last month. Adjust the threshold or the gift list based on what is chosen.
FAQ
Frequently asked questions
Can shoppers pick the items in a gift set?
Yes. Mix & Match Bundles groups products into sets with selection rules, and shoppers choose items to complete the offer.
Can I run an offer only for a holiday?
Yes. Free gift, Buy X Get Y and bundle offers all support a start date and an optional end date.
Can I let customers choose which free gift they get?
Yes. The gift can be set to customer-chosen, so shoppers select from your gift list and claim it.
Will the offers match my theme?
The Mix & Match Bundles listing says the bundle UI can be customized to match a store theme, and the Free Gifts app lets you style widgets and add custom CSS.
Start gifting in a few minutes.
Free gifts, BOGO, bundles and progress bars. Every offer type, on a free plan to start.