BOGOS Alternatives: 5 Shopify Free Gift and BOGO Apps

The realistic BOGOS alternatives on the Shopify App Store for free gifts, BOGO and Buy X Get Y offers are Tek Labs Free Gifts BOGO & Upsell, AppHero, Koala Upsell Free Gift & BOGO, Gift Box and Fast Bundle. They differ less in whether they can run a gift offer and more in how they charge (per order, per Shopify plan, per bundle sales, or free) and in what sits around the gift, such as bundles, post-purchase offers or POS. Disclosure: Tek Labs makes one of the apps in this list, Free Gifts BOGO & Upsell. We read every listing on 2026-10-04 and wrote down only what each listing says.

This is not a verdict on which app is “best.” Listings describe features, not how well they work in your store, and a rating is not a fit test. Treat the article as a map of the differences that are visible in public listings, then test one or two apps on a duplicate theme before you move live promotions.

Key takeaways

• BOGOS is a large, established option: its listing shows 5.0 from 4,436 reviews, a launch date of December 17, 2014, and plans priced by Shopify plan with a monthly order allowance and $0.05 per extra order.
• The main differences among alternatives are the pricing structure (orders, Shopify plan tier, bundle sales, flat monthly or free), whether bundles and post-purchase offers are in the same app, and the languages and integrations listed.
• All five alternatives show a free tier, free development store use or a free trial on their listing. Check whether the free tier fits a live store before you plan on it.
• Do the pricing math with your own monthly order count. A hypothetical example below shows how the same 450 orders produce different bills under four pricing structures.
• If you only run a simple “buy 2, get 1 free” promotion, Shopify’s built-in Buy X Get Y may be enough, with one catch: it never adds the free item to the cart for the shopper.

How we compared (and what we left out)

All facts about apps come from their Shopify App Store listings, opened on 2026-10-04, and each section links the listing. We did not install or test the competitors. That limits what we can say: we can report prices, plans, limits, features and ratings as shown, and we cannot say how an app performs, how fast its support replies, or how it affects your theme speed. Ratings and review counts move daily, so treat the numbers as a snapshot.

The criteria we use are the ones a store owner can check in advance:

1. Offer types. Free gift with purchase, BOGO, Buy X Get Y, volume discounts, bundles.
2. How the gift reaches the cart. Added automatically, chosen by the customer, or both.
3. Pricing structure. What you are billed on, and what the free tier includes.
4. Where offers show. Product page, cart, popup, checkout.
5. What else is in the app. Bundles, progress bars, post-purchase offers, POS.
6. Languages and integrations. From the “Languages” and “Works with” fields.
7. Support and trust signals. Rating, review count and the Built for Shopify badge.

What BOGOS does

BOGOS: Free Gift Bundle Upsell, formerly Free Gifts by Secomapp, is developed by BOGOS. Its listing says it creates BOGO, BXGY, free gift with purchase, bundles, upsell and volume discounts, and describes itself as having “helped 95K+ brands” over 12 years (that is the listing’s own claim, which we have not verified). The listing shows a rating of 5.0 from 4,436 reviews, a launch date of December 17, 2014, and the Built for Shopify badge.

From the listing, the feature set includes:

• BOGO, Buy X Get Y and gift with purchase with auto add to cart or a popup.
• Fixed bundles, a bundle builder (build a box) and mix and match.
• Volume discounts, tiered discounts, cart discount and discount on the cheapest item.
• Checkout upsell using a discount code, frequently bought together and a thank you page.
• A progress bar, an announcement bar, a “today offer” widget and an offer page.
• An AI Assistant, POS and Headless support, targeting and analytics.
• Eight languages: English, French, Japanese, German, Spanish, Dutch, Italian and Chinese (Simplified).
• Works with Checkout, Shopify POS, Shopify Flow, Shopify Admin, cart drawers, Facebook Pixels, gift cards, Hydrogen, subscriptions and Transcy.

The pricing shown on the listing, read on 2026-10-04, is in the table below.

Why merchants look for BOGOS alternatives

We can only report reasons that are visible in public listings. We have not surveyed merchants, and we are not claiming that any of these is a flaw. They are facts that make some stores compare options.

1. Pricing is tied to your Shopify plan and an order allowance. The Basic plan is “only for Shopify Basic stores,” Grow is for Grow, Shopify and Professional stores, and Plus is “only for Shopify Plus stores.” Each paid plan includes a monthly number of orders, then $0.05 per extra. If your store upgrades its Shopify plan, or has a month with a sale peak, the bill can change shape. That predictability trade-off is a legitimate reason to compare a flat monthly price or a free plan.

2. The free plan is a lifetime allowance. The free plan is listed as “30 free orders lifetime by BOGOS.” That is useful for testing, but it is not an open-ended free tier for a busy store. Stores that expect more orders soon need a paid plan or a different app.

3. Some features sit on paid plans. On the listing, the bundle builder (build a box), POS and mobile app offers, multiplier gifts and the AI Assistant appear under the Basic plan, and checkout upsell and the Headless and Hydrogen API appear under Plus. If you need one of those on a small budget, you may compare apps with a different split.

4. You only want gifts, or you want one suite. Some merchants want a narrow gift tool. Others want gifts, bundles and post-purchase in connected apps. Both are valid, and each leads to a different shortlist.

5. Language and integration needs. The BOGOS listing shows eight languages. Other apps show seven to eleven. If your storefront needs a language that is not listed, that settles it early.

Rating is not on this list. For the record, BOGOS shows a 5.0 rating on 4,436 reviews, the largest review count among the apps here. We are not claiming that quality drives anyone to look elsewhere.

The alternatives, one by one

Each entry gives the facts as shown on the listing on 2026-10-04, followed by a short note on who the listing seems to suit. The “who it may suit” lines are our inference from the listing, not a test result.

1. Tek Labs Free Gifts BOGO & Upsell (our app)

TL: Free Gifts BOGO & Upsell is developed by Tek Labs, the team behind this site. Its listing shows a rating of 4.9 from 521 reviews, the Built for Shopify badge and a pricing card showing a Free plan. The card lists BOGO, Buy X Get Y, free gift with purchase, classic bundles, volume discounts, frequently bought together, a customizable storefront UI and real-time analytics, and links to “See all pricing options.”

From the listing and our user guide:

• Free gift with purchase, Buy X Get Y and BOGO offers.
• Gifts can be added automatically or chosen by the customer. For automatic gifts, the guide describes adding all listed products, adding the first available product, or discounting the cheapest item.
• A cart upsell progress bar with multi-tier gift rewards.
• Volume discounts, You May Also Like recommendations and fixed product bundles.
• Widgets on the product page, cart, popup and checkout.
• Eleven languages: English, Chinese (Simplified), Dutch, French, German, Italian, Japanese, Korean, Portuguese (Brazil), Spanish and Turkish.
• Works with Checkout, Shopify POS, Shopify Admin, Discounts, Upcart, TA Banner & Pop-up, TA Labs & Badges, and two sibling apps: TL: Mix and match Bundle and TL: Post Purchase Upsell.

Who it may suit: stores that want auto-added or chosen gifts and milestone rewards with a free starting point, and that may later add mix and match bundles or post-purchase offers from the same developer. Where it may not fit: if you need a storefront language outside its eleven, or every bundle type in a single install (mix and match is a separate Tek Labs app), compare the other options here. See the Free Gifts BOGO & Upsell page and the Buy X Get Y feature page.

2. AppHero: Free Gifts BOGO Offer

AppHero is developed by AppHero. The listing shows a rating of 5.0 from 403 reviews, the Built for Shopify badge, and a pricing card that shows Free.

From the listing:

• Add gifts based on total cart value, cart quantity or specific products.
• Customers can select their preferred free gift from multiple options.
• Multi-tier gifts based on goals, with different gifts at each tier.
• Product page banners and widget notifications.
• Targeting with language options and customer segmentation.
• Seven languages: English, Japanese, Spanish, Portuguese (Brazil), German, French and Italian.
• Works with Checkout and Shopify Admin. Listed customization features include a progress bar, cart drawer and pop-ups.

Who it may suit: merchants who want a gift-focused tool with a free listing price and tiered gifts. Check before you commit: the listing does not mention bundles, volume discounts or POS, so confirm those against your needs.

3. Koala Upsell Free Gift & BOGO

Koala Upsell Free Gift & BOGO is developed by ProfitKoala. The listing shows “From $9.99/month. Free trial available,” a rating of 4.9 from 384 reviews and the Built for Shopify badge.

From the listing:

• Upsell pop-ups, product add-ons and free gift offers from templates.
• Automatically add gifts to the cart when specific items are added.
• Upsell offers triggered by previous behavior or location.
• BOGO and Buy X Get Y mentioned in the description.
• Plans, all with a 14-day free trial: Basic $9.99, Shopify $29.99, Advanced $49.99 and Shopify Plus $99.99 per month. Each plan’s feature list on the listing is the same, including “unlimited gift offers with all gift type” and “Free for development stores.” The listing does not say what separates the plans, though their names match Shopify plan names, which suggests (our inference) that the plan follows your Shopify plan.
• Ten languages and Works with Checkout, Shopify Admin and Koala Bundles.

Who it may suit: stores that want gifts plus pop-up upsells and add-ons in one app at a low entry price. Check before you commit: the listing’s feature lists do not name volume discounts or POS.

4. Gift Box

Gift Box is developed by Digismoothie. The listing shows “Free plan available. Free trial available,” a rating of 4.9 from 227 reviews and the Built for Shopify badge.

From the listing:

• Free gift with purchase and BOGO offers, with gift rules based on spending a set amount, Buy X Get Y, or a collection.
• Optional automatic add to cart.
• No coding needed, mobile friendly, and a popup translatable via the Shopify Translate app.
• Plans priced by online store order count: a free “Trial & Dev” plan for trial stores and development stores, Growth at $29.99 per month for 0 to 100 online store orders, Scale at $49.99 for 101 to 500, and Advanced at $79.99 for 501 to 1,000. Paid plans list unlimited free gifts, four types of gift offers, a 60-day money-back guarantee, “no extra charges for usage” and a 3-day free trial.
• Seven languages and Works with Shopify Admin, Candy Rack, Cart, Checkout, Currency Converter, Discount Codes and Translate & Adapt.

Who it may suit: merchants who prefer a flat price per order band with no per-order overage and a refund window. Check before you commit: the paid bands stop at 1,000 online store orders per month on the visible cards, so confirm what happens beyond that.

5. Fast Bundle & Upsell

Fast Bundle is developed by Fast Bundle. It is bundle-first, so it overlaps with BOGOS on bundles and with gifts only partly. The listing shows “Free to install. Free trial available,” and a rating of 5.0 from 3,501 reviews. The header on the page we read did not show the Built for Shopify badge that appeared on the other five.

From the listing:

• Free gift with purchase, BOGO, Buy X Get Y and upsell bundle offers.
• Mix and match bundles, fixed bundles and custom kits with a Bundle Builder.
• Frequently bought together, product add-ons and cross-sell and upsell recommendations.
• Volume discounts and quantity breaks as upsell offers; bundle offers for product pages and Shopify POS.
• Pricing based on monthly bundle sales: Standard (1K) $19 per month for up to $1,000, Standard (3K) $49 for up to $3,000, Standard (10K) $139 for up to $10,000, each with a 7-day free trial, and free for development stores.
• Ten languages and Works with Checkout, Shopify POS, Shopify Admin, and subscription, page builder and cart drawer apps.

Who it may suit: stores where bundles are the main goal and gifts are a secondary offer. Check before you commit: pricing follows bundle sales, so a store with large bundle revenue should model the tiers.

Side-by-side comparison

All cells come from the listings read on 2026-10-04. A “not listed” cell means the listing text we read does not mention it, not that the app lacks it.

A hypothetical cost example

The figures below are hypothetical, built from the prices on the listings above. Assume a store with 450 orders a month, and that every order counts toward each app’s measure. That assumption matters, because the BOGOS listing says “free orders by BOGOS” and does not define which orders count, so confirm it with the developer.

Two lessons come out of this table. First, you cannot compare these apps from a headline price, because they bill on different things. Second, a plan that is cheap at 450 orders can behave very differently at 1,200 orders: under the same BOGOS Grow math, 1,200 orders would add (1,200 – 600) x $0.05 = $30.00 on top of $49.99, or $79.99. Run the numbers with your busiest month, not your average one.

How to choose by situation

Do you need an app at all?

Sometimes not. Shopify’s built-in Buy X Get Y can run a simple “buy 2, get 1 free” promotion, and Shopify itself says that if a store needs tiered discounts, multi-logic discounts or custom eligibility requirements, third-party apps or Shopify Plus features are needed. The key limitation is that native Buy X Get Y never adds the free item to the cart for the shopper. If the free item must appear on its own, or the shopper should choose among gifts, you need an app. Our comparison of default Buy X Get Y and third-party providers covers the trade-offs, and if an existing offer is misbehaving, see why Shopify Buy X Get Y is not working.

Two Shopify limits are worth knowing for any app. A store can have at most 25 active automatic discounts, and the total includes app-based discounts (automatic discounts). And when discounts cannot combine, Shopify applies the best one for the customer (discount combinations). Apps that build discounts use Shopify Functions, so most of the apps above fit within the same rules, which is why a combination test matters whichever you pick.

For wider reading, see our comparisons of the best Shopify free gift apps and the best Shopify bundle apps, which compare these tools on more criteria.

What the Built for Shopify badge does and does not tell you

Five of the six listings we read showed the Built for Shopify badge in their header on 2026-10-04. Shopify describes the program as a set of quality standards for apps that are easy to use, safe and performant, with annual re-review. It is a useful signal about performance and design, and it does not tell you whether an app has the specific offer type you need, or whether its pricing fits your volume. Use it as a tiebreaker, not a decision.

How to switch without breaking live offers

If you decide to move from BOGOS to another app, treat it as a migration, not a swap.

1. Export or screenshot every live offer: conditions, products, rewards, limits, start and end dates, and combination settings.
2. Install the new app on a duplicate theme or in a development store first. Rebuild one simple offer and test it.
3. Rebuild the other offers, and compare each one against your notes. Pay special attention to quantity limits and “repeat per order” behavior, which differ between tools.
4. Test combinations: your offer with a common discount code, with free shipping, and with a second offer.
5. Test on mobile and in each market and language you sell in.
6. Pick a quiet window to switch. Disable the old app’s offers and enable the new ones in the same sitting, so shoppers never see two gift widgets, and so you do not run into the cap of 25 active automatic discounts.
7. Remove leftover theme blocks and app embeds from the old app, then recheck page speed.
8. Complete test orders and confirm the discount lines in the admin.

For the combination step, a written plan helps: our discount combinations test plan lists the cases to run.

Common mistakes when comparing apps

• Comparing headline prices. Orders, Shopify plan tiers and bundle sales are different meters. Model your own volume.
• Treating a rating as a fit test. A 5.0 shows merchant satisfaction at scale. It does not tell you whether a feature you need exists.
• Assuming “not listed” means “not supported.” Ask the developer, or test it.
• Skipping the free tier details. A lifetime order cap, a development-store-only plan and a trial are three different things.
• Ignoring the integrations list. If you use a specific cart drawer, subscription app or page builder, check “Works with.”
• Moving everything at once. Migrate one offer at a time and keep notes.

Where to go next

If you want to try the Tek Labs option, the Free Gifts BOGO & Upsell page explains the offer types, and the app has a free plan on its App Store listing. If you want to see live storefronts first, our customers page shows real stores running it. The right choice is the one that matches your volume, your offer types and your team’s time, so take two apps through the same test and compare the results yourself.

Frequently Asked Questions

What is the best alternative to BOGOS?

There is no single best alternative, because the listings differ on pricing meter, bundles, post-purchase and POS. Shortlist two or three from the table above, run the same three offers on a duplicate theme, and compare setup time, combination behavior and cost at your own order volume. Tek Labs makes one of the apps listed.

Is there a free alternative to BOGOS?

Several listings show a free option. AppHero’s pricing card shows Free, Tek Labs Free Gifts BOGO & Upsell’s card shows a Free plan, Gift Box has a free plan for trial and development stores, and Fast Bundle is free for development stores. BOGOS also has a free plan, limited to 30 free orders lifetime on its listing. Read each plan’s limits before you rely on it for a live store.

How does BOGOS pricing work?

Per its listing on 2026-10-04, there is a free plan with 30 free orders lifetime, then Basic at $29.99 per month with 300 monthly orders, Grow at $49.99 with 600, and Plus at $109.99 with 2000. Each paid plan lists $0.05 per extra order, a 7-day free trial and a restriction by Shopify plan. Confirm current pricing on the listing before you decide.

Can Shopify do Buy X Get Y without an app?

Yes, Buy X Get Y is a built-in discount type. Shopify states that customers must add all items to the cart manually and that the “get” item is never added automatically. If the free item should be added for the shopper, or the shopper should choose a gift, an app is needed.

Will I lose my offers if I switch apps?

Offers are stored in each app, so you will need to rebuild them in the new app. Record every condition, product, reward, limit and date first, test on a duplicate theme, and switch during a quiet period so shoppers do not see two apps at once.